I wanted to highlight that the company is small, friendly but professional.
I did this by using two cute eyes, with eyelashes, and a logotype with a sans-serif and a serif typeface.
This differentiate the brand from other brands and shows the atmosphere in the shop.

The letterhead is stamped by hand to show the quality and the diligence that goes in to each
eyelash treatment, and the care that goes into the business as a whole.