Drunken Animals

Madsen Bryggeri_packaging_single_04

This packaging was pitched to Madsen Brewery who created a range of unusual summer beers,
which are flavoured with fruits and flowers and targeting a young audience..

The brief being to create a label that clearly stands out from the rest.
I did this by using a playful approach, joyful illustrations and use of type and pastel colours,
the packaging reveals how fun the night can be.




Madsen Bryggeri_packaging_single_03