Visual identity – shon

This dynamic identity illustrates one persons gender transition, which has been represented through sound. By the sampling analog sounds and transforming them with digitally with distortion, this enhances the contrast between the metallic and organic sounds. I have used images which have been distorted to highlight the transformation of the sound, and a strict use of type and open space which represents the process of producing each track. The strategy of the identity has been based on the archetype “the Rebel”, and like the music is always seeking change.

portfolio_size_shon portfolio_size_shon2 portfolio_size_shon3 portfolio_size_shon4AnnaLindHaugaard_visualidentity_vinyl_Shon2016